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Unless you were living off the grid in the summer of 2007, you likely marveled for a moment or two at the unadulterated weirdness that is Tay Zonday. Back then, he was just Adam Bahner, a graduate student in American studies at the University of Minnesota. But a music video he had uploaded to YouTube months before suddenly experienced a burst of renown. His “Chocolate Rain” quickly racked up 4 million views. In short order, John Mayer covered the song and there was a Darth Vader version, a parody called “Vanilla Snow,” and a profusion of other send-ups. Soon he was invited onto Jimmy Kimmel (twice) and featured on Opie & Anthony,right after a segment about whale sperm. “I inadvertently became an icon of viral video success,” Zonday says.
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